A story on a Thailand zoo that shows "panda porn" to get males in the mood for mating will be distributed all over the Web.
That's one of the types of stories that Reuters, the London media institution known for finance information and breaking news, counts on for their new lifestyle news service.
Reuters Life! (yes, with an exclamation mark) has put out about 60 stories per day since it launched in June 2006 -- not long after the launch of similar ventures such as ASAP, The Associated Press service targeting readers in their 20s; ForbesLife, a Forbes brand for "good life" content; or The Wall Street Journal's opening of a fashion bureau.
The lifestyle desk counts on a dedicated staff of six reporters on the entertainment beat, four on health and one on workplace, as well as three editors – not to mention feeds from the company's 2,300 staffers worldwide.
Belinda Smith, an Australian who started as a correspondent in Papua New Guinea 14 years ago and most recently headed the company's financial desk in the United States, was tapped to run the New York-based desk.
The service aims for snappy, thoughtful stories with Reuters standards, Smith says.
"We might hear 'Oh you do lifestyle? That's quite jazzy for Reuters,'" Smith says. "But we do those sorts of stories. This is something that reflects how and when people are spending their time and money."
By Jorge Valencia / ASNE Reporter
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