Friday, March 30, 2007

'Press 666 now': Learn how to beat the smoothest operator

Overheard at the National Association of Minority Media Executives last night: A directory at features 800 numbers and codes to bypass the most robotic automatic phone prompts for companies from JPMorgan Chase to Wal-Mart. It also grades each company.

Ironically, newspaper phone systems didn't score well. The New York Times and The Wall Street Journal both got Fs, along with The Washington Post, which features a mysterious instruction: "Don't press or say anything."

- APRIL YEE / ASNE Reporter

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